A small marketing budget can still mean big gains for your business. The trick is to market effectively. Before developing your brand, brochure or website you must know who you are developing, creating and designing for. You must know your target market.
Identify Your Target Market
This allows you to figure out they types of people that you think will want to use your service. You will be making a profile of your “perfect” customer.
Define your target market with answers to the following questions:
- Who are your potential clients?
- Where will they come from?
- What industry are they in?
- Are they large or small businesses?
- What products or services do you plan to sell and to whom?
- Which will be your most profitable customers?
- What niche can you supply better than anybody else?
Determine Your Differentiator
To survive in business you must offer something unique to your customers. Take the time to clearly define:
- What makes you different.
- What problems do you solve for your customer.
- The benefits of doing business with you
- Do you deliver faster?
- Do you have a larger range of services?
Find Out Why People Buy from You
Customer surveys and informal discussions can reveal a lot about why your customers buy. Whenever you have the chance, ask:- Why do you use our products or services?
- What do we do that you love?
- What could we do to improve our service/product?
- What would you do if you owned our business?
By answering these questions you get an idea of the type of people who use your services and why they come to you. Having this clear means you know where to put your future efforts. Knowing who to inform about your business is half the battle of getting them to use your services.
Photo credit, Auntie P
{ 0 comments… add one now }