To be a success in business, you need to get your name out there. You also need to be recognized as a credible/reliable source for your product or service. Publicity will help you achieve both.
Small business owners love publicity and a media feature. Not only does it make your mother proud, it reassures your existing customers of your credibility and can often attract new business.
The biggest question and challenge for many entrepreneurs is how do you reach out and garner media attention? For many, a fulltime public relations team is not a practical option so they need to be smart in how they position their brand and invest their limited resources. Public relations and publicity needs to be a part of business strategy and approached in everything the business does.
This week we are going to do our part to help more small businesses take an active role in getting more publicity for their businesses.
Over to you
Have you had success in reaching out to the media?
What have been the benefits to your business?
What tips would you give to other entrepreneurs?
Join in the conversation on the Facebook Page and connect with other small businesses
http://bizlaunch.ca/facebook
Photo credit, ECU Digital Collections
{ 1 trackback }
{ 2 comments… read them below or add one }
Great practical tactics and strategies provided by Andrew last night in Toronto. My client from Automotive Industry was with me and uses some of them regularly (make friends with the media, be available for them etc…). Also said that one of the first thing he'll do today is write a press release. “How not to get ripped off in the Auto Service”
Great practical tactics and strategies provided by Andrew last night in Toronto. My client from Automotive Industry was with me and uses some of them regularly (make friends with the media, be available for them etc…). Also said that one of the first thing he'll do today is write a press release. “How not to get ripped off in the Auto Service”