Not everyone will notice your coverage in the media so here are a couple tips to help them notice.
- Put samples of the coverage you obtained on your website. You can do this with:
- Print coverage
- Radio interviews
- Television coverage.
- Upload television coverage to YouTube.com.
- Send advance notice of an upcoming interview to your database.
- Send samples of the coverage to your customers and prospects.
- Have copies of print media posted up in your office.
- Use “as seen on Global TV” on your marketing materials.
- Refer to yourself as a published or popular media contact.
Photo credit, Annie Wong
