- Include your website on your business card, email signature and every piece of marketing material
- Develop a newsletter – but ensure you send it out regularly
- Regularly run competitions and give away free stuff – use email to connect with people
- Get your website properly optimized – try to think of what words people will search for when looking for your product or service and share these with webmaster
- Link your website – to as many relevant websites as possible, swop links with websites that target similar customers
- Use Pay Per Click adverts – Google, Yahoo and Microsoft
- Use social media to build a community online and refer people to your website -facebook, twitter, blog, LinkedIn, YouTube are my favourites
- Develop an affiliate program where you pay people to refer traffic/business to you
- Regularly write articles and submit them online article directories
- Get free publicity in newspapers, magazines, TV and also include a link to your website
Don’t give up
{ 4 comments… read them below or add one }
Type your comment here.
Some really great tips! Another tip: Position yourself as an expert and systematically disseminate information with the goal being to educate. When the time comes and the need arises, they will choose to do business with the persons and companies that are at the forefront of their mind. Consistent drip campaigns are fantastic without being pushy.
Been sending out a newsletter but on this topic, I saw a Hubspot webinar that actually suggests that those of us sending newsletters consider replacing it with blog subscriptions instead. I'm going to have to rethink this.
Another webinar I saw somewhere also mentioned that if sending out newsletters or emails, it's better to just send out plain text rather than HTML versions because many internet users, especially in more rural areas, still use dial up access and HTML emails will not be practical for them.
Been sending out a newsletter but on this topic, I saw a Hubspot webinar that actually suggests that those of us sending newsletters consider replacing it with blog subscriptions instead. I'm going to have to rethink this.
Another webinar I saw somewhere also mentioned that if sending out newsletters or emails, it's better to just send out plain text rather than HTML versions because many internet users, especially in more rural areas, still use dial up access and HTML emails will not be practical for them.