
- The E Myth Revisited by Michael Gerber
- Success Principles by Jack Canfield and Janet Switzer
- Guerilla Marketing by Jay Conrad Levinson
- Good to Great by Jim Collins
- How to Win Friends and Influence People by Dale Carnegie
- Ogilvy on Advertising by David Ogilvy
- Tested Advertising Methods by John Caples
- Duct Tape Marketing by John Jantsch
- In Search of Excellence by Thomas J. Peters and Robert H. Waterman, Jr.
- How to Become a Rainmaker by Jeffrey J. Fox
- The Tipping Point by Malcolm Gladwell
- The Goal by Eliyahu M. Goldratt and Jeff Cox
- Now Discover Your Strengths by Buckingham and Clifton
- Made to Stick by Chip and Dan Heath
- The Secrets of Closing the Sale by Zig Ziglar
- In Bound Marketing by Brian Halligan and Dharmesh Shah
- Free by Chris Anderson
- 59 Seconds by Richard Wiseman
- Spin Selling by Neil Rackham
- E-Bootcamp by Corey Perlman
- Getting Everything You Can Out Of All You’ve Got by Jay Abraham
- Millionaire Next Door by Thomas J Stanley & Willian J Danko
- 4-Hour Workweek by Timothy Ferris
- The 100 Best Business Books of All Time by Jack Covert
- The Alchemist by Paulo Coelho





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Thanks for including “Inbound Marketing” in your list of must-reads for small business.
I'm glad you found it useful.
Oh, and for those looking for the book, here's the link:
http://InboundMarketingBook.com
Oh … I barely read 4 of them.
How to Win Friends and Influence People – universial and good interpersonal skill reference
Good to Great – interesting enough to see its mentioned companies' now and then
In Search of Excellence – the 7S Framework is good for understanding an organization. Basically, they are …
Shared Values
————
Strategy
Structure
Systems
Style
Staff
Skill
Getting Everything You Can Out Of All You’ve Got – the definition of Customer, and Client help.
Customer: A person who purchases a commodity or service.
Client: A person who is under the protection of another (page 17).
Thanks for this list of helpful books.
One additional book to consider is The Small Business Survival Guide: How to Survive (And Thrive) During Tough Times by Ray Silverstein. It includes real life examaples from small business survivors.
http://www.bestsmallbizsecrets.com/Survival_Gui...
Great List – Thank you for sharing
I would also add Crush It by Gary Vaynerchuk
In Search Of Excellence was the first ever business book I read while still in MBA school. I recall that it was required reading for our Organizational Behaviour class. And this was back in 1984. Good to see that it's still regarded as a classic.
In Search Of Excellence was the first ever business book I read while still in MBA school. I recall that it was required reading for our Organizational Behaviour class. And this was back in 1984. Good to see that it's still regarded as a classic.
Looking ahead…. here's a great book you can add to the list – “A Whole New Mind” by Daniel Pink.
good article thankyou very much