Advertising Rules for Small Business

If planned properly marketing and advertising materials can be very effective.

Here are some guidelines:

• Start off by identifying your ideal target market. Develop materials that appeal to your target market
• Always use an atractive heading. I believe great headings are the most important part of any advertising whether online or offline
• Use simple language that’s easy to understand. Let a 13yr old proof read it
• Focus on words that attract the customers attention. Like free, you, new etc
• Include the benefits of using your products and/service. What’s in it for the customer? What makes you different?
• If possible use colourful pictures
• Always include testimonials from your raving fans(customers)
• If promoting a product or service always have limited time offers, to add some urgency
• Ensure that you measure response rates by asking customers: Where did you hear about us?

Be patient, test different advertising and never give up

Read: Tested Advertising Methods by John Caples

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