[A study by Intuit Canada]
Intuit Canada recently conducted a survey of over 1,000 Canadian general consumers gauging their “entrepreneurial spirit.” Given Canada’s economy has always been driven by small and medium businesses, Intuit wanted to determine if last year’s recession dampened the go-it-alone attitude that’s needed for individuals to let go of their existing work and invest in themselves.
The survey findings include:
One in three Canadians are not only interested in taking that dive, but found their spirit to do so was actually galvanized by the recession.
The top motivating factors among Canadians for “going it alone” are:
Seven in ten Canadians believe sorting through taxes and financing requirements would be the most difficult part of running a business. Along these lines, Ontario and BC respondents are concerned about the HST and feel they need more information.
Further, Intuit looked at the various impressions men and women have about entrepreneurship and what each gender perceived to be the greatest payoffs to starting a business. As you may guess the results differed quite a bit.
BizLaunch had a chance to talk to Gene Lewis, General Manager of Intuit Canada about these findings. They are highlighted in the video interview below.
