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	<title>Small Business and Entrepreneurship Experts, Tips and Advice  &#124; BizLaunch Small Biz Blog &#187; Andrew</title>
	<atom:link href="http://blog.bizlaunch.ca/author/andrew/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.bizlaunch.ca</link>
	<description>Practical advice for entrepreneurs and small business owners</description>
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			<item>
		<title>Cash Management</title>
		<link>http://blog.bizlaunch.ca/2011/02/24/cash-management/</link>
		<comments>http://blog.bizlaunch.ca/2011/02/24/cash-management/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 23:19:12 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Small Biz Tips]]></category>
		<category><![CDATA[advice for entrepreneurs]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[growing small business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business advice]]></category>
		<category><![CDATA[small business success]]></category>
		<category><![CDATA[small business training]]></category>

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Let me begin by making a few statements. First, “money is the most important asset your business has, period.” Some may argue that the most important assets are your employees. I would agree, but, if you have no money you cannot pay these employees to stay. Also, you may make mistakes in [...]]]></description>
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<p>Let me begin by making a few statements. First, “money is the most important asset your business has, period.” Some may argue that the most important assets are your employees. I would agree, but, if you have no money you cannot pay these employees to stay. Also, you may make mistakes in managing your employees, your customers, or your physical facilities and you can survive, but don&#8217;t mismanage your cash. If you don&#8217;t manage your cash flow, you can be forced out of business.  Second, “profits do not equal cash.” You may have a profitable business, but all your cash could be tied up on your balance sheet, like in your receivables and inventory.</p>
<p> Now let’s talk about how to manage cash flow so that you can stay in business. I always believed that it was good practice to get into the habit of producing a weekly forecasted cash flow. As you can see from the example below, it’s really not that difficult to implement.</p>
<p> Let’s look at the components of this forecasted cash flow:</p>
<p> Opening cash balance – I suggest you start at the beginning of a month after you have reconciled the general ledger cash account to the bank. In this example I’ve used $50,000.</p>
<ul>
<li> Cash inflow – When you forecast cash inflows, you would look at such items as: receivables being paid, tax refunds, interest earned in the business bank account, etc. The key is sitting down with your receivable person and determining what cash is expected to be received that particular week based on calls to your customers.</li>
<li> Cash outflow – Usually you will have such items as: payroll, accounts payable cheque run, any automatic withdrawals from your business account, such as lease payments, etc. Your accounts payable person should be able to look at cheque runs for the last six months to forecast this number.</li>
</ul>
<p> Each day that goes by you need to update the spreadsheet with what actually happens. Did you actually receive $8,000 on Monday? Was your cheque run $15,000 on Thursday? Enter the actual into the spreadsheet and note why there were variances, i.e. the $8,000 was made up of three customers and only two paid. Do the same for the expense side. At the end of the month you need to reconcile the general ledger account once again and it should match up to the ending cash balance. Finally, don’t be surprised if you find in the beginning that you over estimate your cash inflows and under estimate your cash outflows. Over time you will perfect this exercise.</p>
<p>By: Anthony Pichelli, CMA  (Investment Advisor – RBC Dominion Securities)</p>
<p>Office: 416-733-5255 Cell: 416-315-3183 <a href="mailto:anthony.pichelli@rbc.com">anthony.pichelli@rbc.com</a></p>
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		<title>10 Important Personal Characteristics of Entrepreneurs</title>
		<link>http://blog.bizlaunch.ca/2009/03/25/10-important-personal-characteristics-of-entrepreneurs-2/</link>
		<comments>http://blog.bizlaunch.ca/2009/03/25/10-important-personal-characteristics-of-entrepreneurs-2/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 08:00:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Small Biz Tips]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[risktaking]]></category>

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They are goal-orientated
They are committed to their business and work really hard to get the business up and running
They thrive on uncertainty
They continuously look for opportunities to improve
They are willing to take risks
They are willing to listen and learn
They have good people skills
They are creative and innovative
They have a positive attitude and [...]]]></description>
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		<div style="clear:both;"></div><p><a href="http://rannieturingan.com"><img src="http://farm1.static.flickr.com/3/4809314_fc9cd34715.jpg?v=0"></a></p>
<list>
<ol>
<li>They are goal-orientated</p>
<li>They are committed to their business and work really hard to get the business up and running
<li>They thrive on uncertainty
<li>They continuously look for opportunities to improve
<li>They are willing to take risks
<li>They are willing to listen and learn
<li>They have good people skills
<li>They are creative and innovative
<li>They have a positive attitude and approach
<li>They never give up</ol>
</list>
<p>Photo credit, <a href="http://rannieturingan.com">Rannie Turingan</a></p>
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		</item>
		<item>
		<title>15 Signs you are probably an entrepreneur</title>
		<link>http://blog.bizlaunch.ca/2009/03/19/signs-you-are-probably-an-entrepreneur/</link>
		<comments>http://blog.bizlaunch.ca/2009/03/19/signs-you-are-probably-an-entrepreneur/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 13:45:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Small Biz Tips]]></category>
		<category><![CDATA[entrepreneur lifestyle]]></category>
		<category><![CDATA[entrepreneur tips]]></category>
		<category><![CDATA[small business lifestyle]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/2009/01/14/signs-you%e2%80%99re-probably-an-entrepreneur/</guid>
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Your business is your life and hobby
You often do and then think
You don&#8217;t like being told what to do
You often have dreams about your business
You constantly find ways to innovate everything
You hate small talk
You don&#8217;t REALLY read long contracts even though you say you did and recommend people should
You’re very impatient
You hate [...]]]></description>
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<list>
<ol>
<li>Your business is your life and hobby</p>
<li>You often do and then think
<li>You don&#8217;t like being told what to do
<li>You often have dreams about your business
<li>You constantly find ways to innovate everything
<li>You hate small talk
<li>You don&#8217;t REALLY read long contracts even though you say you did and recommend people should
<li>You’re very impatient
<li>You hate standing in line(queue if you’re English) to buy something
<li>You hate meetings
<li>You look forward to Mondays
<li>You have a short attention span
<li>You don&#8217;t read long emails
<li>You send out short emails and sometimes people think you’re rude
<li>You hate being told you’re wrong</p>
</ol>
</list>
<p>Photo credit, <a href="http://www.flickr.com/photos/lightmash/2324460635/">Lightmash</a></p>
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		<item>
		<title>The Essential Rules of Small Business Marketing</title>
		<link>http://blog.bizlaunch.ca/2009/03/17/the-essential-rules-of-small-business-marketing/</link>
		<comments>http://blog.bizlaunch.ca/2009/03/17/the-essential-rules-of-small-business-marketing/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 15:58:55 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Small Biz Tips]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[targets]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/?p=374</guid>
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		<item>
		<title>How to Keep Your Small Business Afloat in Tough Times</title>
		<link>http://blog.bizlaunch.ca/2009/03/13/how-to-keep-your-small-business-afloat-in-tough-times/</link>
		<comments>http://blog.bizlaunch.ca/2009/03/13/how-to-keep-your-small-business-afloat-in-tough-times/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 21:08:14 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Entrepreneur Q&A]]></category>
		<category><![CDATA[Andrew Patricio]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[identifying new markets]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing in recession]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[networking to get more business]]></category>
		<category><![CDATA[small biz]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/?p=342</guid>
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		<title>How to Thrive In Difficult Times&#8230;</title>
		<link>http://blog.bizlaunch.ca/2009/03/07/how-to-thrive-in-difficult-times/</link>
		<comments>http://blog.bizlaunch.ca/2009/03/07/how-to-thrive-in-difficult-times/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 22:39:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/2009/03/07/how-to-thrive-in-difficult-times/</guid>
		<description><![CDATA[ 
				
			 
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		On March 20-22, 2009 the first CRISIS &#38; OPPORTUNITY CONFERENCE will be produced in the City of Markham.
As part of the current economic global stimulus effort this event will focus on education and providing the necessary tools to start and grow existing small businesses. As the backbone of our economy, the strengthening [...]]]></description>
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		<div style="clear:both;"></div><p style="margin-bottom: 12pt; line-height: 14.4pt;"><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">On </span></span><b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-weight: bold;">March 20-22, 2009</span></span></b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);"> the first </span></span><b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-weight: bold;">CRISIS &amp; OPPORTUNITY CONFERENCE</span></span></b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);"> will be produced in the City of </span></span><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">Markham</span></span><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">.</p>
<p>As part of the current economic global stimulus effort this event will focus on education and providing the necessary tools to start and grow existing small businesses. As the backbone of our economy, the strengthening of existing small business and the information on exciting opportunities that exist today will play a vital role in the turn around from where we are today.</span></span> </p>
<p style="margin-bottom: 10pt; line-height: 14.4pt;"><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">Topics will range from &#8220;</span></span><b><i><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-weight: bold; font-style: italic;">How to Grow Your Business on the Internet</span></span></i></b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">&#8221; to &#8220;</span></span><b><i><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-weight: bold; font-style: italic;">Obtaining Government Financing</span></span></i></b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">&#8220;, &#8220;</span></span><b><i><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-weight: bold; font-style: italic;">How to Invest in Difficult Times</span></span></i></b><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">&#8221; and &#8220;</span></span><b><i><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-weight: bold; font-style: italic;">Using</span></span></i></b><i><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133); font-style: italic;"> <b><span style="font-weight: bold;">Referrals to Create Customers</span></b></span></span></i><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">&#8220;, to name a few.</span></span> </p>
<p style="margin-bottom: 10pt; line-height: 14.4pt;"><span style="font-family:Verdana;font-size:78%;color:#285685;"><span style="font-size: 8pt; font-family: Verdana; color: rgb(40, 86, 133);"><br /></span></span><span style="font-family:Verdana;font-size:85%;color:#285685;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(40, 86, 133);">These sessions are tailored to provide a solid foundation to start or grow a small business and we look forward to delivering a power-packed event to you.</span></span> </p>
<p style="margin-bottom: 10pt; line-height: 14.4pt;"><span style="font-family:Verdana;font-size:78%;color:#285685;"><span style="font-size: 8pt; font-family: Verdana; color: rgb(40, 86, 133);"> </span></span></p>
<p style="margin-bottom: 10pt; text-align: center; line-height: 14.4pt;" align="center"><span style="font-family:Verdana;font-size:78%;color:#285685;"><span style="font-size: 8pt; font-family: Verdana; color: rgb(40, 86, 133);"><a href="http://rs6.net/tn.jsp?et=1102487532161&amp;e=001bmAfyqoGw3Rn-MUjMs6GM3-XfauG2Wa1Z_68qR5Z22Ts4WHWsfbGyi_oJkwPCYoE8ZQCKwyChxjgl_TVm-UtcqGmX8-Q2zUmG92sRMpRXArEpo_CAwpCag==" target="_blank"><span style="font-size:85%;color:#003399;"><span style="font-size: 10pt; color: rgb(0, 51, 153); text-decoration: none;">More Information</span></span></a>:  <a href="http://www.crisisandopportunity.com/" target="_blank"><strong><b><span style="font-family:Verdana;font-size:85%;color:#00407f;"><span style="font-size: 10pt; font-family: Verdana; color: rgb(0, 64, 127); text-decoration: none;">www.crisisandopportunity.com</span></span></b></strong></a></span></span></p>
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		<title>10 Things You Should Do If You Plan To Buy An Existing Business</title>
		<link>http://blog.bizlaunch.ca/2009/02/27/10-things-you-should-do-if-you-plan-to-buy-an-existing-business-2/</link>
		<comments>http://blog.bizlaunch.ca/2009/02/27/10-things-you-should-do-if-you-plan-to-buy-an-existing-business-2/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 17:59:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/2009/02/27/10-things-you-should-do-if-you-plan-to-buy-an-existing-business-2/</guid>
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 Get professional advice from a business advisor, accountant and lawyer
Check that you are paying a fair price. Sellers often over-value a business. If possible, try to get the seller to finance part of the selling price
Find out what lease is available on the premises
Try to find out the &#8220;real&#8221; [...]]]></description>
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<ol>
<li  style="font-family:arial;"><span style="font-size:100%;"><o:p> Get professional advice from a business advisor, accountant and lawyer</o:p></span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Check that you are paying a fair price. Sellers often over-value a business. If possible, try to get the seller to finance part of the selling price</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Find out what lease is available on the premises</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Try to find out the &#8220;real&#8221; reason the owner is selling the business</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Check out the financials. If the figures look to good to be true, they probably are</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Do proper research on your competitors, location etc.</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Don&#8217;t believe everything the seller or business broker says. Remember, they are in it to make as much money as possible</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Run the business with the owner at least 1 month before you take over to confirm sales, profits etc.</span></li>
<li  style="font-family:arial;"><span style="font-size:100%;">Don&#8217;t get to emotional about a business. Think with your head not your heart</span></li>
<li><span style=";font-family:&quot;;" ><span style="font-size:100%;"><span style="font-family:arial;">Ask yourself the question. Will i still be happy in this business in 5 years?</span></span><o:p></o:p></span></li>
</ol>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.bizlaunch.ca%2F2009%2F02%2F27%2F10-things-you-should-do-if-you-plan-to-buy-an-existing-business-2%2F&amp;title=10%20Things%20You%20Should%20Do%20If%20You%20Plan%20To%20Buy%20An%20Existing%20Business" id="wpa2a_14">Share</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>How to Manage &amp; Grow Your Business Online</title>
		<link>http://blog.bizlaunch.ca/2009/02/19/how-to-manage-grow-your-business-online/</link>
		<comments>http://blog.bizlaunch.ca/2009/02/19/how-to-manage-grow-your-business-online/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 17:08:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/2009/02/19/how-to-manage-grow-your-business-online/</guid>
		<description><![CDATA[ 
				
			 
				Tweet 
			
		Registration now open to Seating limited to first 100 people &#8211; register now!Free Learn &#38; Launch Event with Microsoft ® &#38; BizLaunch
The business world is moving to the clouds as large and small companies put everything online. Can your business do more on the web?
In this seminar, you&#8217;ll learn about the latest [...]]]></description>
			<content:encoded><![CDATA[<div style="height:33px; padding-top:2px; padding-bottom:2px; clear:both;" class="really_simple_share"><div style="float:left; width:100px; " class="really_simple_share_facebook_like"> 
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		<div style="clear:both;"></div><p><span style="font-size:100%;"><span style="font-family:arial;">Registration now open to Seating limited to first 100 people &#8211; register now!</span><br /><span style="font-family:arial;">Free Learn &amp; Launch Event with Microsoft ® &amp; BizLaunch</span></p>
<p><span style="font-family:arial;">The business world is moving to the clouds as large and small companies put everything online. Can your business do more on the web?</span></p>
<p><span style="font-family:arial;">In this seminar, you&#8217;ll learn about the latest online tools to manage and market your growing small business. Explore cloud computing to see how your business can use it to increase sales, reduce costs, boost productivity and improve team communications. Plus, you&#8217;ll learn how to build online communities of your customers, colleagues and suppliers with popular social media applications such as Facebook, LinkedIn, YouTube, Flickr, Plaxo, Twitter and search engines.</span><br /><span style="font-family:arial;">Event highlights:</span></p>
<p><span style="font-family:arial;">    * Hear from the President of Microsoft ® Canada.</span><br /><span style="font-family:arial;">    * Networking with local small business owners.</span><br /><span style="font-family:arial;">    * Microsoft ® product demo. You will be one of the first small business owners in Canada to see a new product from Microsoft ®.</span><br /><span style="font-family:arial;">    * Expert advice for your small business. After the seminar, connect with experts from Microsoft and BizLaunch to get answers to your small business questions.</span><br /><span style="font-family:arial;">    * Complimentary breakfast will be served at 8 a.m.</span><br /><span style="font-family:arial;">    * A free trial offer for a new Microsoft ® product.</span><br /><span style="font-family:arial;">    * One lucky guest will win a Microsoft ® Zune™ Digital Media Player!</span><br /><span style="font-family:arial;">    * Gift from Microsoft ®. You&#8217;ll receive a beautiful leather card holder for your business cards or credit cards.</span></p>
<p><span style="font-family:arial;">Breakfast at 8:00 a.m., Seminar from 8:30 to 10:00 a.m., Networking Reception &amp; Microsoft Demonstrations from 10:00 to 11:15 a.m.</span></p>
<p><span style="font-family:arial;">(Auditorium, Lower Concourse Level)</span></p>
<p><span style="font-family:arial;">Sponsor: Microsoft</span><br /><span style="font-family:arial;">Venue:</span><br /><span style="font-family:arial;">Address: MaRS Centre, South Tower, 101 College Street, Toronto, ON</p>
<p>Click here to register: <a href="http://www.bizlaunch.ca/events.php?id=828">http://www.bizlaunch.ca/events.php?id=828</a><br /></span></span></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.bizlaunch.ca%2F2009%2F02%2F19%2Fhow-to-manage-grow-your-business-online%2F&amp;title=How%20to%20Manage%20%26amp%3B%20Grow%20Your%20Business%20Online" id="wpa2a_16">Share</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>10 Ways to Market Your Business</title>
		<link>http://blog.bizlaunch.ca/2009/02/13/10-ways-to-market-your-business/</link>
		<comments>http://blog.bizlaunch.ca/2009/02/13/10-ways-to-market-your-business/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 22:22:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[ 
				
			 
				Tweet 
			
		



  


Project      the right image by looking like a professional business. Have  your logo, business cards, letter head,      signage designed by an expert
Identify      10 benefits of doing business with you and use these in all [...]]]></description>
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<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="line-height: 150%;font-size:100%;"  lang="EN-US">Project      the right image by looking like a professional business. Have  your logo, business cards, letter head,      signage designed by an expert<o:p></o:p></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Identify      10 benefits of doing business with you and use these in all your marketing      material<o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;" >Attend networking events regularly. Conferences,      tradeshows, seminars</span><span style="line-height: 150%;font-size:12;"  lang="EN-US"><o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Develop      a database of important contacts you regularly communicate with<o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Always      treat customers like they are worth a million dollars to your business<o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Develop      your own newsletter and send it out regularly<o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Create      professional adverts ,brochures and fliers that attract your customers attention<o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Develop      a simple easy to navigate website that helps you attract customers online      and offline. Ensure it is properly marketed and optimized<o:p></o:p></span></span></li>
<li class="MsoNormal"  style="line-height: 150%;font-family:arial;"><span style="font-size:100%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US">Present      free seminars for current and potential customers to show your expertise      and market your services. Give to get<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 150%;"><span style="line-height: 150%;font-size:12;"  lang="EN-US"><span style=";font-family:arial;font-size:100%;"  >Use      free social media to market your products and services. Facebook, Myspace,      Youtube, Blogs, Twitter, Kijiji and Craigslist</span><o:p></o:p></span></li>
</ol>
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		<title>Books Every Small Business Owner Should Read</title>
		<link>http://blog.bizlaunch.ca/2009/02/10/books-every-small-business-owner-should-read/</link>
		<comments>http://blog.bizlaunch.ca/2009/02/10/books-every-small-business-owner-should-read/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 15:51:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.bizlaunch.ca/2009/02/10/books-every-small-business-owner-should-read/</guid>
		<description><![CDATA[ 
				
			 
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Good to Great by Jim Collins Amazon Link
Losing my Virginity by Richard Branson Amazon Link
Duct Tape Marketing by John Jantsch Amazon Link
Guerrilla Marketing by Jay Conrad Levinson Amazon Link
A Passion for Excellence by Tom Peters, Thomas J Peters, Nancy Austin Amazon Link
E Myth by Michael Gerber Amazon Link
The Art of the Start [...]]]></description>
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<li style="font-family: arial;"><span style="font-size:100%;">Good to Great by Jim Collins <a href="http://www.amazon.ca/Good-Great-Companies-Leap-Others/dp/0066620996/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1234281222&amp;sr=8-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Losing my Virginity by Richard <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Branson</span> <a href="http://www.amazon.ca/Losing-Virginity-Autobiography-Richard-Branson/dp/0753513005/ref=sr_1_1?ie=UTF8&amp;qid=1234281322&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Duct Tape Marketing by <span class="blsp-spelling-error" id="SPELLING_ERROR_1">John Jantsch</span><a href="http://www.amazon.ca/Duct-Tape-Marketing-Practical-Business/dp/159555131X/ref=sr_1_1?ie=UTF8&amp;qid=1234281394&amp;sr=1-1"> Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;"><span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">Guerrilla</span> Marketing by Jay Conrad <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Levinson</span> <a href="http://www.amazon.ca/Guerilla-Marketing-Jay-Conrad-Levinson/dp/0749928115/ref=sr_1_1?ie=UTF8&amp;qid=1234281476&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">A Passion for Excellence by Tom Peters, Thomas J Peters, Nancy Austin <a href="http://www.amazon.ca/Passion-Excellence-Tom-Peters/dp/0446383481/ref=sr_1_5?ie=UTF8&amp;s=books&amp;qid=1234281754&amp;sr=1-5">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">E Myth by Michael Gerber <a href="http://www.amazon.ca/s/ref=nb_ss_b?url=search-alias%3Dstripbooks&amp;field-keywords=emyth+revisited&amp;x=0&amp;y=0">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">The Art of the Start by Guy Kawasaki <a href="http://www.amazon.ca/s/ref=nb_ss_b?url=search-alias%3Dstripbooks&amp;field-keywords=emyth+revisited&amp;x=0&amp;y=0">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;"><span class="blsp-spelling-error" id="SPELLING_ERROR_4">eBoot</span>-Camp-Internet-Marketing-Techniques by Corey <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Perlman</span> <a href="http://www.amazon.ca/eBoot-Camp-Internet-Marketing-Techniques/dp/0470411597/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1234282393&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">How to Become a Rainmaker by Jeffrey Fox (I like all his books) <a href="http://www.amazon.ca/How-Become-Rainmaker-Jeffrey-Fox/dp/0786865954/ref=sr_1_6?ie=UTF8&amp;s=books&amp;qid=1234282696&amp;sr=1-6">Amazon Link<br /></a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Get Everything You Can Out Of All You&#8217;ve Got by Jay Abraham <a href="http://www.amazon.ca/Getting-Everything-You-Can-Youve/dp/0312284543/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1234282800&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Tested Advertising Methods by John <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Caples</span> <a href="http://www.amazon.ca/Tested-Advertising-Methods-John-Caples/dp/0130957011/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1234282952&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Getting Business to Come to You by Paul Edwards <a href="http://www.amazon.ca/Getting-Business-Come-Paul-Edwards/dp/087477845X/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1234283441&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">167 Tax Tips for Canadian Small Business by Stephen Thompson <a href="http://www.amazon.ca/167-Tips-Canadian-Small-Business/dp/047015974X/ref=sr_1_1?ie=UTF8&amp;qid=1234283581&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">4-Hour Workweek by Timothy Ferris <a href="http://www.amazon.ca/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307353133/ref=sr_1_1?ie=UTF8&amp;qid=1234284280&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">How to Get Rich by Felix Denis <a href="http://www.amazon.ca/How-Get-Rich-Felix-Dennis/dp/1591842050/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1234284888&amp;sr=1-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">How to Win Friends and Influence <span class="blsp-spelling-corrected" id="SPELLING_ERROR_7">People</span> by Dale Carnegie <a href="http://www.amazon.ca/How-Win-Friends-influence-people/dp/0671723650/ref=pd_ts_b_9?ie=UTF8&amp;s=books">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">The Big Idea by Donny <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Deutsch</span> <a href="http://www.amazon.com/gp/bestsellers/books/2741/ref=pd_ts_b_nav">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">The Knack by Norm <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Brodsky</span> and Bo <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Burlingham</span> <a href="http://www.amazon.com/Knack-Street-Smart-Entrepreneurs-Handle-Whatever/dp/1591842212/ref=pd_ts_b_75?ie=UTF8&amp;s=books">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">The Tipping Point by Malcolm <span class="blsp-spelling-error" id="SPELLING_ERROR_11">Gladwell</span> (I like Outliers too) <a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/ref=pd_ts_b_6?ie=UTF8&amp;s=books">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">The 100 Best Business Books of <span class="blsp-spelling-corrected" id="SPELLING_ERROR_12">All time</span> <a href="http://www.amazon.com/100-Best-Business-Books-Time/dp/1591842409/ref=pd_ts_b_36?ie=UTF8&amp;s=books">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">The New Rules of Marketing and PR by David <span class="blsp-spelling-error" id="SPELLING_ERROR_13">Meerman</span> Scott <a href="http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470379286/ref=pd_ts_b_38?ie=UTF8&amp;s=books">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;"> Everything I Need to Know About Business I Learned From a Canadian by Leonard Brody and David <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Raffa</span> <a href="http://www.amazon.ca/Everything-Needed-Business-I-Learned-Canadian/dp/0470836377/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1234286103&amp;sr=8-1">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Success Principles by Jack <span class="blsp-spelling-error" id="SPELLING_ERROR_15">Canfield</span> and Janet <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Switzer</span> <a href="http://www.amazon.com/Success-Principles-How-Where-Want/dp/0060594888/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1234286234&amp;sr=1-3">Amazon Link</a></span></li>
<li style="font-family: arial;"><span style="font-size:100%;">Visionary Business by Marc Allen <a href="http://www.amazon.com/Visionary-Business-Entrepreneurs-Guide-Success/dp/1577316622/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1234286813&amp;sr=8-1">Amazon Link</a></span></li>
<li><span style="font-size:100%;"><span style="font-family: arial;">Made to Stick by Chip and Dan Heath </span><a style="font-family: arial;" href="http://www.amazon.ca/s/ref=nb_ss_b?url=node%3D935888&amp;field-keywords=Made+to+stick&amp;x=0&amp;y=0">Amazon Link</a><br /></span></li>
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