Small Business and Entrepreneurship Experts, Tips and Advice | BizLaunch Small Biz Blog » market research http://blog.bizlaunch.ca Practical, ready-to-apply how-to advice acquired from our years of real-life small business experience Tue, 07 Sep 2010 21:27:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Identify your target market to drive sales http://blog.bizlaunch.ca/2009/06/16/identify-your-target-market-to-drive-sales/ http://blog.bizlaunch.ca/2009/06/16/identify-your-target-market-to-drive-sales/#comments Tue, 16 Jun 2009 13:34:10 +0000 Roger Pierce http://blog.bizlaunch.ca/?p=647

When growing your business, you don’t have any time to waste. You must concentrate your efforts effectively. It’s easier
to attract new clients when you have a clear idea of who those clients might be.
In sales, that means:

  • Target, target, target… Identify your ideal target market.

    • What target market (group, niche) can you supply better than anybody else?

    • Where (area/city/province/country/community) are these customers located?
    • Who are these customers? Are they from a particular demographic or industry?
    • Which customers will potentially be your most profitable?
  • Look at your current database, identify profiles of your best clients and find customers similar to the ones
    you currently like doing business with.

Photo credit, Gare and Kitty

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